Maida | Organic Unbleached Maida Flour -Chemical-Free -Dhatu Organic - 500gm

Every bag of conventional white maida in India was bleached. Chlorine dioxide, benzoyl peroxide, or both — applied to turn naturally cream-coloured wheat flour an artificial white. Dhatu's unbleached maida skips every chemical: it is certified organic wheat, refined in the traditional way, aged naturally to cream-white. Same functionality, zero bleaching agents.

What is Unbleached Maida?

Maida is refined wheat flour — the starchy endosperm of wheat, separated from the bran and germ during milling. Conventional maida is then treated with bleaching chemicals (primarily chlorine dioxide or benzoyl peroxide) to achieve an artificially white appearance and to accelerate gluten maturation. These chemicals react with the natural pigments in flour (xanthophylls) and leave residues detectable in finished flour. Dhatu's unbleached maida uses certified organic wheat that is refined without bleaching, allowing natural ageing to develop the flour's gluten structure over time. The result is a cream-coloured, chemica-lly clean all-purpose flour.

Key Features

• Zero bleaching agents — no chlorine dioxide, no benzoyl peroxide, no potassium bromate
• Certified organic wheat — grown without synthetic pesticides or fertilisers
• Natural cream colour — the natural colour of unbleached wheat flour; not artificially whitened
• No preservatives or additives — pure refined wheat flour, nothing added
• Identical functionality — performs exactly like bleached maida in all Indian and baking applications
• Better flavour — many bakers describe unbleached flour as having a more "wheaty," complex flavour base

Bleached vs Unbleached Maida: What's the Difference?

Potassium bromate classification: IARC Monograph Vol. 73, 1999 (classified as possibly carcinogenic to humans, Group 2B). FSSAI banned potassium bromate in India via Food Safety and Standards (Food Products Standards and Food Additives) Amendment Regulations, 2016.

How to Use Unbleached Maida

• Puri and bhatura — Deep-fries beautifully; natural wheat flavour enhances taste
• Naan and kulcha — Excellent stretch and bubbling on tandoor or tawa
• Cakes and pastries — Use wherever all-purpose flour is called for; identical performance
• Pasta and noodles — Superior to bleached maida for pasta; more natural flavour
• Sourdough starter — Retains more natural microflora from the grain; better starter activity

Ingredients-: Maida

Shelf Life: 12 Months