{"product_id":"maida-pro-nature-500gm-copy","title":"Maida | Organic Unbleached Maida Flour -Chemical-Free -Dhatu Organic  - 500gm","description":"\u003cp class=\"dpp-hero\"\u003eEvery bag of conventional white maida in India was bleached. Chlorine dioxide, benzoyl peroxide, or both — applied to turn naturally cream-coloured wheat flour an artificial white. Dhatu's unbleached maida skips every chemical: it is certified organic wheat, refined in the traditional way, aged naturally to cream-white. Same functionality, zero bleaching agents.\u003c\/p\u003e\n\u003ch2\u003eWhat is Unbleached Maida?\u003c\/h2\u003e\n\u003cp\u003eMaida is refined wheat flour — the starchy endosperm of wheat, separated from the bran and germ during milling. Conventional maida is then treated with bleaching chemicals (primarily chlorine dioxide or benzoyl peroxide) to achieve an artificially white appearance and to accelerate gluten maturation. These chemicals react with the natural pigments in flour (xanthophylls) and leave residues detectable in finished flour. Dhatu's unbleached maida uses certified organic wheat that is refined without bleaching, allowing natural ageing to develop the flour's gluten structure over time. The result is a cream-coloured, chemica-lly clean all-purpose flour.\u003c\/p\u003e\n\u003ch2\u003eKey Features\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eZero bleaching agents\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— no chlorine dioxide, no benzoyl peroxide, no potassium bromate\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCertified organic wheat\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— grown without synthetic pesticides or fertilisers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural cream colour\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— the natural colour of unbleached wheat flour; not artificially whitened\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo preservatives or additives\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— pure refined wheat flour, nothing added\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIdentical functionality\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— performs exactly like bleached maida in all Indian and baking applications\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBetter flavour\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— many bakers describe unbleached flour as having a more \"wheaty,\" complex flavour base\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eBleached vs Unbleached Maida: What's the Difference?\u003c\/h2\u003e\n\u003ctable\u003e\n\u003cthead\u003e\n\u003ctr\u003e\n\u003cth\u003eParameter\u003c\/th\u003e\n\u003cth\u003eDhatu Unbleached Maida\u003c\/th\u003e\n\u003cth\u003eConventional Bleached Maida\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eColour\u003c\/td\u003e\n\u003ctd\u003eCream-white (natural)\u003c\/td\u003e\n\u003ctd\u003eBright white (artificial)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"rte-highlight\"\u003e\n\u003ctd\u003eBleaching agents\u003c\/td\u003e\n\u003ctd\u003eNone\u003c\/td\u003e\n\u003ctd\u003eChlorine dioxide, benzoyl peroxide\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003ePotassium bromate\u003c\/td\u003e\n\u003ctd\u003eAbsent\u003c\/td\u003e\n\u003ctd\u003eHistorically present (banned India 2016)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eTaste\u003c\/td\u003e\n\u003ctd\u003eMild wheaty flavour\u003c\/td\u003e\n\u003ctd\u003eNeutral \/ slightly chemical\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eOrganic certified\u003c\/td\u003e\n\u003ctd\u003eYes\u003c\/td\u003e\n\u003ctd\u003eNo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"dpp-source\"\u003ePotassium bromate classification: IARC Monograph Vol. 73, 1999 (classified as possibly carcinogenic to humans, Group 2B). FSSAI banned potassium bromate in India via Food Safety and Standards (Food Products Standards and Food Additives) Amendment Regulations, 2016.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Unbleached Maida\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePuri and bhatura\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Deep-fries beautifully; natural wheat flavour enhances taste\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNaan and kulcha\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Excellent stretch and bubbling on tandoor or tawa\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCakes and pastries\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Use wherever all-purpose flour is called for; identical performance\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePasta and noodles\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Superior to bleached maida for pasta; more natural flavour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSourdough starter\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— Retains more natural microflora from the grain; better starter activity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients-:\u003c\/strong\u003e Maida\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShelf Life\u003c\/strong\u003e: 12 Months\u003c\/p\u003e","brand":"naturessoulshop","offers":[{"title":"Default Title","offer_id":56715437342886,"sku":null,"price":65.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0661\/3830\/8774\/files\/Unbleached-maida.webp?v=1782802370","url":"https:\/\/naturessoulshop.com\/products\/maida-pro-nature-500gm-copy","provider":"naturessoulshop","version":"1.0","type":"link"}