The only way to know that the product is organic is by the way of certifications. We believe if something needs to be changed it has to be from the roots. We are doing Jaivik Khaiti (organic farming) in the rural is in Jainpur village, Sonipat with a group of 45 farmers, who have been involved in organic farming for over 10 years. These are certified farmers by ECOCERT, one of the certifications recognised around the world. All the other fruits and vegetables are sourced from indigenous certified farmer organisations, zero-budget farmers, and farmers doing ethical work.